revitalising the website of a data software company delivering change

The Brief

5Y Technology is a data software company at the forefront of technological innovation, specialising in providing cutting-edge solutions to empower businesses and individuals alike. Their platform, solutions and company is dedicated to disrupting the traditional technical landscape and powering change through data.

5Y Technology had an older website serving as a temporary measure to establish their online presence. It was lacking the robustness required for expansion, growth, and lead generation. As the company's ambitions grew, it became evident that their existing platform was inadequate for these purposes.

Strive was tasked with the comprehensive redesign of their website. Our primary objective was to create a dynamic platform capable of effectively generating leads. We wanted it to be visually impressive and eye-catching, that would captivate visitors and effectively capture their vibrant and knowledgeable approach to all things data software. We also prioritised the development of a responsive and mobile-friendly website, enabling all users to access 5Y's offerings seamlessly.

Our Solution

We began by carrying out a number of workshops with the client to lay the groundwork for a consultative design phase, ensuring that every aspect of the redesign was aligned with 5Y's brand identity and business objectives.

Our team of developers implemented a fast and efficient development cycle that allowed for agile iteration and improvement of the website's features and functionality. This methodology not only accelerated the development process but also ensured that the website remained flexible to evolving requirements.

We also recognised the importance of building the website on a scalable platform that could accommodate 5Y's future expansion. We ensured that the website was equipped to handle increasing traffic volumes and additional features as the business continued to grow.

We empowered 5Y to launch fast-growing lead-generating campaigns with ease. Through seamless integration of lead capture forms, analytics tracking, and conversion optimisation techniques, we equipped 5Y with the tools they needed to attract and convert leads effectively.

Through the implementation of user-friendly content management systems, we ensured that they could launch targeted campaigns and build engaging landing pages with ease, thereby maximizing their reach and impact in the digital space. In addition, we leveraged the power of animated SVGs to help them stand out from the competition. The animations are the heartbeat of the site, seamlessly integrated to captivate and engage visitors on every page.

Take a look at the site...

the results

One of the most significant outcomes was the surge in new leads, indicating a large improvement in the website's ability to attract and engage. Through strategic placement of lead capture forms, calls-to-action, and user-friendly navigation, the website now serves as a powerful lead generation tool, driving a steady increase of qualified leads.

We succeeded in elevating 5Y's online visibility and driving organic traffic to the website, by optimising the site with relevant keywords, engaging content, implementing targeted digital marketing campaigns.

Beyond the quantitative metrics, the redesign also enabled 5Y to tell a more compelling business story. Through visually appealing design elements and impactful messaging, the website effectively showcases 5Y's unique brand narrative. The website serves as a digital storefront that leaves a lasting impression on visitors, fostering credibility in their brand.

In summary, the results of our redesign were impactful. From driving new leads and increased traffic to enhancing brand perception, the website proved to be a catalyst for success, empowering 5Y to achieve its growth objectives and establish a strong position in the competitive digital landscape.